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Research papers

The sniffer concept and its possibilities in data collection

The paper describes working principles of the new equipment, the “Sniffer”, a singular conceptual update of old people meter systems that solves some emergent problems of TV audience measurement, mainly those related to the diversity of the...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Luiz Antonio Silveira Motta, Ana Lucia D' Imperio Lima
Company: IBOPE Inteligencia
June 15, 1998
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Citation

Motta and D' Imperio Lima (1998a, June 15). The sniffer concept and its possibilities in data collection. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-sniffer-concept-and-its-possibilities-in-data-collection


Research papers

The "sniffer"

In general terms this paper outlines the technological alternative proposed by IBOPE as a solution to emerging problems of monitoring the television audience behavior. The new non-intrusive peoplemeter, developed by the engineers of the IBOPE Brazil...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Ana Lucia D' Imperio Lima, Luiz Antonio Silveira Motta
Company: IBOPE Inteligencia
June 15, 1996
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Citation

D' Imperio Lima and Motta (1996a, June 15). The "sniffer". ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-sniffer-